The only thing I see that your site has is Wordpress Snapshots when you hover over certain terms.

If you can’t see the same thing that your visitors are seeing, chances are this is because of something they’ve done to their computers.

Also, I should have specified, but I wasn’t really talking about AdSense ads, or the like, where they’re little unobtrusive text ads that site administrators can add to try and get a little beer money. I’m talking about the larger ad networks that display larger graphic ads.

(Amusingly, for a book I recently designed I used Archer for the titling/headings.)

The problem is that people are used to paying a certain price and the typical customer isn’t familiar enough with the industry to know why they’re charging more for the digital version. The complaints I see over and over on iTunes is that people think that because there’s no paper or postage, the digital version should be cheaper.

So it doesn’t matter what the reality of the situation is, in order for people to get on board with this new format, for the publishers to make any money at all in new digital media, they have to give the customers something to buy. If 90% of potential customers are scared off by what seems like an outrageous price, then there won’t be an audience to sell advertising too. Publishers will include that the whole digital thing was a failure, that people don’t want to pay for digital content.

Nothing could be further from the truth. The comments on the iTunes app store are proof that people are willing to pay. The publishers have to be willing to forego some initial ad revenue in order to present the customer with a price and product that is in line with what they’re expecting. Even give a little more by way of digital exclusive content. By doing this, they can grow their audience and then sell that audience, ready-made to the advertisers.

Or simply loose out to small time content producers who are willing to work with smaller but more targeted ad networks and who are willing to give more to build a real audience.

In the short term, this wouldn’t even necessarily mean lost revenue for the publishers. As you said, they’re already going to the large part of the expense of producing the content and traditional advertising will float that a little longer while they try out digital models.

It was a body of work made to express the difference between what sex is and what we are meant to believe sex is.

I’m so glad you like it!